You can’t hack growth for a product nobody wants. But achieving Product-Market Fit (PMF) isn’t a one-time checkbox. The growth hacking mindset begins by instrumenting your product to continuously measure PMF through leading indicators:
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Core Value Retention: Do users return to experience your core value?
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Earned Growth: What percentage of sign-ups come organically via referrals or word-of-mouth?
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The “Must-Have” Survey: Would users be genuinely disappointed if your product disappeared?
We treat PMF as a living score, not a milestone. This data-rich foundation tells us where to hack.
