Growth hacking fails when it’s a siloed “marketing team’s job.” It succeeds when it’s a company-wide ethos, powered by a dedicated, cross-functional Growth Squad.
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A Growth Squad comprises: A Product Manager, a Data Analyst, a Marketing Specialist, and a Software Engineer.
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Their mission: Own a single growth metric (e.g., “Increase free-to-paid conversion by 20%”) and have the autonomy to build, test, and ship solutions across the entire user journey.
This structure breaks down walls, aligns incentives, and moves at the speed of insight.
