Traditional marketing funnels are linear: Awareness → Acquisition → Activation → Revenue. They leak at every stage and require constant refilling.
The modern growth model replaces this with Growth Loops.
A growth loop is a closed system where the output of one cycle fuels the next input.
Example: A Content-Led Loop
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Output: Publish a high-value SEO guide.
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Input: Attracts organic visitors.
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Action: Visitors sign up for a related tool.
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Output: User-generated content from the tool creates a new SEO page.
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Repeat.
The loop compounds. Our focus shifts from filling a funnel to building and optimizing these self-reinforcing systems. Acquisition, monetization, and retention become interconnected parts of the machine.
