Growth at scale is a game of probabilities. We increase our odds by replacing opinions with evidence. This means:
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Instrumenting Every Touchpoint: From first ad click to power-user feature adoption.
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Running Parallel Experimentation: Not just A/B tests on button colors, but structured experiments on pricing models, onboarding flows, and referral incentives.
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Segmenting Beyond Demographics: Focusing on behavioral cohorts (e.g., “users who performed X action within Y days”) to predict long-term value and tailor interventions.
One of our most powerful levers is the “Magic Moment” acceleration—identifying the key action that correlates with long-term retention and ruthlessly optimizing the user journey to reach it faster.
